You don’t need an algorithm to do this math: when more of your media investment actually reaches your consumers, performance improves.
Our goal was to create the most transparent programmatic buying model possible, and we came to a simple realization. The only way to guarantee true transparency is for the platform contracts and access to be in your name, not ours. We will set you up with your own programmatic tool kit and then manage campaigns on your behalf for as long as you’d like us to.
When you, the client, has a direct contractual relationship with the platforms your media is running through, then by definition you also have complete visibility into fee structure, media cost, and performance data.
Our transparent model makes us your trusted partner.
The benefits of our transparent model are significant, and are realized immediately. Our clients have seen as much as 3x improvement within one month of bringing us on board because so much more of their media budget is actually reaching consumers, not being skimmed off the top.
Anagram is a group of global professionals organized by certified teams.
Each team consists of experts that are highly knowledgeable in their own areas, but work together to provide the best solution for each advertiser’s need.
Regional Manager Mexico & Latin America, Anagram & Digilant
As Regional Manager, Mauricio Vázquez oversees all functions of Anagram throughout Mexico and Latin America.
Prior to joining Anagram, Mauricio worked at INFOSEL, Grupo Reforma (part of Terra Networks), Media Contacts and Havas Digital. He has also served as the Vice President of the IAB, was a founding member of the Digital committee at Consejo de Investigación de Medios (CIM) and he was a member of the Asociacion Mexicana de Publicidad y Comercio Electronico (AMIPCI).
Mauricio studied at the Instituto Panamericano de Alta Dirección de Empresas IPADE and the Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM).
Latam Manager, Anagram
As Anagram’s Managing Director, Donny Aguilar is in charge of increasing the company’s activity in the Mexican market, as well as growing brand’s portfolio, and pushing for the development of new services and innovative products.
Prior to joining Anagram, he worked at INFOSEL, Grupo Reforma (part of Terra Networks), Media Contacts, Havas Digital and WPP Maxus.
With 17 years of experience in the digital world, Donny understands how consumers behave and interact with brands in the online world, that allows him to create the best digital strategies providing also design and digital planning.
ispDigital, is a group of technological enterprises that provides marketing services as well as innovative solutions for brand positioning. It is composed by Acceso, Antevenio, Digilant and Anagram, ispDigital gives solutions on marketing cross-channel and cross device.
ispDigital group has a presence in Argentina, Brazil, Chile, Colombia, Spain, United States, France, Italy, Mexico, Panama, Peru, Poland, Portugal and United Kingdom.
ispDigital is property of Inversiones y Servicios Publicitarios (ISP), a company of the Rodés family. For more info, visit www.ispdigital.com