As marketing becomes more complex, we find that our client’s needs are quite varied, and tend to evolve over time. In some cases, we operate as a full-service digital media agency of record, planning, buying and optimizing campaigns across all digital channels. In others, we provide strategic counsel and systems integration services, assisting our clients as they build their internal capabilities.
Programmatic technologies have fundamentally changed the way the media business works. The mindset and skillsets that helped agencies succeed in the manual era simply do not apply to a landscape where essentially all media is digital, and essentially all digital media is transacted in biddable environments. We’ve built our company around biddable media from day one: the way we work, the technologies we use, and the talent we hire are all oriented around an approach that is data-driven, fast, fluid, and outcome-obsessed.
We have building media products and technology since 2009. We have a team of data scientists that write performance algorithms to uncover hidden opportunities, and a team of technologists that work hand in hand with our campaign execution team to enhance and automate optimization cycles. Unlike the typical agency that pays lip service to the importance of data and technology, we are a company that was built around these disciplines.
We understand and embrace the rise of insourcing media functions among leading brands. We offer fully managed services, and also work with many clients who are self-service customers. In these cases, we provide the training and ongoing support required to operate having an in-house capability exceptionally well. A typical engagement for us involves beginning the relationship on a managed service basis, and moving the client toward a self-service relationship over time.
At Anagram we have the soul of a startup, backed by the size, scale and stability of a global holding company. Among the 4 members of our U.S. leadership team, we have launched, built, and successfully sold our own digital marketing firms. We are fast, nimble, curious, and hungry. With our combined experience we know to never assume the way we did things yesterday is the best way to do things in the future; when we find a better way, we turn our ideas into tangible products that benefit our clients.