NEWS

Character Finds Role On Madison Avenue: Why ‘Traits’ Are The Next New Thing

“My sense is that it’s more grounded in proven psychology,” says Adam Cahill, founder and CEO of Anagram, a Boston-based agency specializing in technology, data and automation. Cahill first worked with Emoto to reboot a campaign for branded diamond jewelry marketer Hearts On Fire. The campaign had been running for about a year and had …