NEWS

No Slack on weekends: Agencies look for ways to tackle employee burnout

Adam Cahill, the founder and CEO of agency Anagram, has had a simple philosophy since he founded his business three years ago: Let people work the way they want to. The company is inspired by a Swedish model of six-hour workdays and has unlimited vacation. But Cahill wanted to do more, and recently, inspired by …

International Women’s Day 2019: What It Is to Be A Woman in Tech

The change witnessed is encouraging “Ten years ago, I transitioned into ad tech because it was an evolving, dynamic, and interesting space that appealed to me. I distinctly remember some of my first meetings with the founders of different DSPs and ad exchanges – because when I looked around the room, not only was I …

Character Finds Role On Madison Avenue: Why ‘Traits’ Are The Next New Thing

“My sense is that it’s more grounded in proven psychology,” says Adam Cahill, founder and CEO of Anagram, a Boston-based agency specializing in technology, data and automation. Cahill first worked with Emoto to reboot a campaign for branded diamond jewelry marketer Hearts On Fire. The campaign had been running for about a year and had …