Character Finds Role On Madison Avenue: Why ‘Traits’ Are The Next New Thing

“My sense is that it’s more grounded in proven psychology,” says Adam Cahill, founder and CEO of Anagram, a Boston-based agency specializing in technology, data and automation.

Cahill first worked with Emoto to reboot a campaign for branded diamond jewelry marketer Hearts On Fire.

The campaign had been running for about a year and had reached what Cahill describes as its most “optimal” level of performance when Emoto came on board to refine whom its ads and search marketing campaigns were targeted to.